Craig Moore is an award-winning artist and director whose work shows an innate understanding of the process of filmmaking, creating films that are visually arresting, conceptually bold and flowing with wonderful movement and choreography. His use of the creative layers has seen him mature into a formidable filmmaker who works globally for clients such as Wrangler, Nike, Pepsi, Ted Baker, Adidas, Porsche, and FIFA. He is a versatile director known for his ability to balance sport, fashion, and culture - drawing on his roots in music to bring imaginative realities to life through a considered and crafted approach to storytelling.
Born and raised in South Africa, he moved to Europe to pursue directing, making a name for himself in music videos with his first music video for Friend Withins' 'The Renegade' winning a coveted UKMVA. His music collaborations include an impressive list of international artists such as Wizkid, Dua Lipa, Paloma Faith, Nile Rodgers, Tinie Tempah, Bebe Rexha, The Vamps, Sigala and Ella Eyre - amassing over 2billion views.
He is a likeable visual storyteller with a love of the craft and all things creative and has the unique ability to garner amazing performances from his cast by building personal connections that put them at ease and allow them to deliver what the shot needs.
